A mobile game launch across Saudi Arabia and the UAE
A launch weekend built around streamers and a community tournament, so players arrive together and stay.
Drive installs in launch week and keep players past day seven.
Players in the region pick up new games together. A launch that only buys reach gets installs that disappear in a week. A launch that gives friends a reason to play together keeps them.
"Squad up." The launch is a weekend, not a press release: streamers from Saudi Arabia and the UAE play together live, viewers join their squads, and the weekend ends in a community tournament with prizes people actually want.
The plan
- Two weeks before
Tease
Localised trailer cut for TikTok, YouTube Shorts and Snapchat. Streamers announce the launch weekend.
- Launch weekend
Play together
Streamers go live together. Viewers join squads using tracked links.
- Week 2
Tournament
An open community tournament with brackets, a live final and prizes from a partner brand.
- Weeks 3–4
Keep them
Clips from the tournament, player highlights and the first in-game event.
What we would measure
- Installs from tracked links
- Live viewers and watch time
- Tournament sign-ups
- Day-7 retention of launch-weekend players
- Discord and social community growth
More concepts
Other briefs, our way
Opening a specialty café in Riyadh
Filling the tables in the first eight weeks with a countdown, a creator preview night and a reason to come back.
A concept store's White Friday in Dubai
Winning the biggest shopping weekend of the year with curated gift edits instead of the deepest discount.
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