Insights
Practical guides for brands marketing in the UAE, Saudi Arabia, the GCC and Egypt. Sourced, dated and kept up to date.
Influencer marketing rules in the UAE and Saudi Arabia: a 2026 guide for brands
The UAE Advertiser Permit became mandatory on 31 January 2026. Saudi Arabia requires Mawthooq for visiting creators too. What brands need to check before booking.
Which social platforms reach people in the UAE, Saudi Arabia and Egypt
Snapchat reaches 73% of Saudi Arabia but 17% of Egypt. Facebook reaches 85% of the UAE. The numbers, and what they mean for your channel mix.
The 2027 marketing calendar for the GCC and Egypt
Ramadan 2027 is expected to begin around 8 February. The dates that shape content, creator bookings and shopping across the region, and when to start planning for each.
How non-gaming brands can enter gaming in the Middle East
Saudi Arabia, the UAE and Egypt had around 72 million gamers at the end of 2024. How lifestyle brands can reach them credibly: streamers, tournaments, in-game items and venues.
Tell us what you sell and where you sell it
Send a short brief: your brand, your market and what you want people to do. We come back with questions or a first plan.