Marketing for malls, cinemas, venues and attractions
Venues sell experiences. We show what a visit feels like and give people a reason to come this weekend rather than someday.
EventsDSFRiyadh SeasonFamily creatorsEntertainment in the Gulf is busy and seasonal. The Dubai Shopping Festival runs from 4 December 2026 to 17 January 2027. Riyadh Season began on 21 October 2026. National days, school holidays and Eid bring families out, and every venue competes for the same weekends.
What we do for entertainment and leisure
- Event and season campaignsOpenings, holiday programmes, film releases and festival tie-ins.
- Creator visitsFamily, lifestyle and gaming creators who show the experience first-hand.
- ActivationsPop-ups, screenings, tournaments and meet-ups inside your venue.
- Venue contentPhoto and video that shows the scale, the atmosphere and the people.
- Gaming venuesGaming cafés, arenas and esports venues marketed by people who play.
- Account managementDaily posting, what's-on updates and community replies.
Experience
Before founding HighGround, our team worked on campaigns with The Dubai Mall, Reel Cinemas and Pixoul Gaming, alongside gaming events and federations including the Esports World Cup, Saudi Esports and Abu Dhabi Gaming.
FAQ
Questions we get asked
When should we plan for the Dubai Shopping Festival?
The 32nd Dubai Shopping Festival runs from 4 December 2026 to 17 January 2027. Creator bookings and content for it should be planned at least six to eight weeks ahead.
Tell us what you sell and where you sell it
Send a short brief: your brand, your market and what you want people to do. We come back with questions or a first plan.