# HighGround

> HighGround (HighGround LLC) is a marketing agency based in the United Arab Emirates. It runs social media management, influencer marketing, photo and video content production, creative strategy, events and activations, and gaming and esports marketing for brands across the Middle East and North Africa, with a focus on the UAE, Saudi Arabia and Egypt. It also works in Qatar, Kuwait, Bahrain, Oman, Jordan, Lebanon, Iraq, Morocco, Algeria and Tunisia. It works with retail shops and boutiques, cafés and restaurants, beauty and fashion brands, entertainment venues, tech and telecom companies, and game publishers and esports organisations.

Key facts:
- Based in: United Arab Emirates
- Markets: MENA. Core: UAE, Saudi Arabia, Egypt. Also: Qatar, Kuwait, Bahrain, Oman, Jordan, Lebanon, Iraq, Morocco, Algeria, Tunisia
- Contact: team@highground.ae or https://highground.ae/contact/
- Founded by marketers who built global gaming campaigns with Epic Games, Riot Games, Activision Blizzard, Logitech, Ubisoft and NVIDIA (before founding HighGround)
- Industries: retail and boutiques; cafés and restaurants; beauty, fashion and wellness; entertainment and leisure; tech and telecom; gaming and esports
- Influencer campaigns are checked against the UAE Advertiser Permit (National Media Authority) and the Saudi Mawthooq licence
- Full site content in one file: https://highground.ae/llms-full.txt

## Services
- [Marketing services for retail, lifestyle and gaming brands](https://highground.ae/services/): Social media management, influencer marketing, content production, creative strategy, events and gaming marketing for brands in the UAE, KSA, Egypt and across MENA.
- [Social media management for brands in the UAE and Saudi Arabia](https://highground.ae/services/social-media-management/): Social media management for brands in the UAE, Saudi Arabia and the GCC: content calendars, posting, community management and monthly reporting.
- [Influencer marketing in the UAE, Saudi Arabia and the GCC](https://highground.ae/services/influencer-marketing/): Influencer marketing in the UAE, Saudi Arabia, Egypt and across MENA. Creator casting, licence checks, briefs, contracts, campaign management and reporting.
- [Photo and video content production for social media](https://highground.ae/services/content-production/): Photo and video production for social media in the UAE and Saudi Arabia: short-form reels, product photography, creative direction, editing and motion.
- [Marketing strategy and campaign ideas for MENA brands](https://highground.ae/services/creative-strategy/): Brand positioning, campaign ideas and launch plans for brands in the UAE, Saudi Arabia and the GCC, built around local seasons and audiences.
- [Events and brand activations in the UAE and Saudi Arabia](https://highground.ae/services/events-activations/): Launch events, pop-ups, in-store and mall activations, community nights and gaming tournaments in the UAE, Saudi Arabia and the GCC.
- [Gaming and esports marketing in Saudi Arabia, the UAE and MENA](https://highground.ae/services/gaming-esports-marketing/): Gaming and esports marketing in Saudi Arabia, the UAE and MENA: game launches, streamer campaigns, brand integration, in-game activations and esports ops.

## Industries
- [Retail and boutiques](https://highground.ae/industries/retail/): Social media, influencer and content marketing for shops, boutiques, gift and concept stores and online stores in the UAE, Saudi Arabia and Egypt.
- [Cafés and restaurants](https://highground.ae/industries/food-beverage/): Social media, food photography, creator visits and launch events for cafés, restaurants and F&B brands in Dubai, Abu Dhabi, Riyadh, Jeddah and Cairo.
- [Beauty, fashion and wellness](https://highground.ae/industries/beauty-fashion/): Content, creator campaigns and social media for beauty, fashion, fragrance, salon and wellness brands in the UAE, Saudi Arabia and Egypt.
- [Entertainment and leisure](https://highground.ae/industries/entertainment-leisure/): Social media, events and creator campaigns for malls, cinemas, family entertainment centres, gaming venues and attractions in the UAE and Saudi Arabia.
- [Tech and telecom](https://highground.ae/industries/tech-telecom/): Creator, gaming and social campaigns for telecom operators, gaming hardware, consumer electronics and app brands in the UAE, Saudi Arabia and the GCC.
- [Gaming and esports](https://highground.ae/industries/gaming-esports/): Marketing for game publishers, studios, esports teams and brands entering gaming in Saudi Arabia, the UAE and MENA. Launches, creators, events and community.

## Markets
- [United Arab Emirates](https://highground.ae/markets/uae/): UAE-based marketing agency for social media, influencer campaigns, content and events in Dubai, Abu Dhabi, Sharjah and across the Emirates.
- [Saudi Arabia](https://highground.ae/markets/saudi-arabia/): Social media, influencer, content and gaming marketing in Saudi Arabia. Snapchat-first plans, Mawthooq-licensed creators, Riyadh Season and national days.
- [Egypt](https://highground.ae/markets/egypt/): Social media, influencer and content marketing in Egypt for retail, lifestyle and gaming brands. Facebook, YouTube and TikTok plans for Cairo and Alexandria.
- [GCC](https://highground.ae/markets/gcc/): Regional marketing across the GCC: social media, influencer campaigns, content and events in Qatar, Kuwait, Bahrain and Oman, alongside the UAE and Saudi Arabia.
- [Levant and Iraq](https://highground.ae/markets/levant/): Social media, influencer and content marketing in Jordan, Lebanon and Iraq: platform reach, creator rules and how regional brands adapt campaigns for the Levant.
- [North Africa](https://highground.ae/markets/north-africa/): Social media, influencer and content marketing in Morocco, Algeria and Tunisia: platform reach, languages and how brands adapt MENA campaigns for the Maghreb.

## Work (concepts, clearly labelled; not client results)
- [How we would approach your brief](https://highground.ae/work/): How HighGround approaches a brief: campaign concepts for a Riyadh café opening, a Dubai concept store's White Friday and a mobile game launch in KSA and the UAE.
- [Opening a specialty café in Riyadh](https://highground.ae/work/cafe-opening-riyadh/): A HighGround concept for opening a specialty café in Riyadh: TikTok and Snapchat countdown, licensed local food creators, opening week and what we would measure.
- [A concept store's White Friday in Dubai](https://highground.ae/work/white-friday-concept-store-dubai/): A HighGround concept for a Dubai concept store's White Friday: creator-curated gift edits, an in-store styling evening, Reels and TikTok, and what we would measure.
- [A mobile game launch across Saudi Arabia and the UAE](https://highground.ae/work/mobile-game-launch-ksa-uae/): A HighGround concept for launching a mobile game in Saudi Arabia and the UAE: a streamer launch weekend, a community tournament and what we would measure.

## Company
- [Social, influencer and content marketing agency for retail, lifestyle and gaming brands across MENA](https://highground.ae/): UAE marketing agency for retail, café, lifestyle and gaming brands. Social media management, influencer marketing, content and events across MENA.
- [Marketing for the brands people choose every day](https://highground.ae/about/): HighGround is a UAE marketing agency founded by marketers who built global gaming campaigns with Epic Games, Riot Games, Activision Blizzard, Ubisoft and NVIDIA.
- [How we plan and run campaigns](https://highground.ae/approach/): How HighGround works: four principles, a four-step process from brief to report, and what every client gets each month.
- [Join the HighGround network](https://highground.ae/join/): Content creators, streamers, photographers, editors and designers across MENA: join the HighGround network for influencer campaigns, shoots and productions.
- [Start a project](https://highground.ae/contact/): Send HighGround a brief for social, influencer, content, event or gaming marketing in the UAE, Saudi Arabia, Egypt or across MENA. Email team@highground.ae.

## Guides
- [Influencer marketing rules in the UAE and Saudi Arabia: a 2026 guide for brands](https://highground.ae/insights/influencer-rules-uae-saudi-arabia/): What brands need to know before paying a creator in the UAE or Saudi Arabia: the UAE Advertiser Permit, the Saudi Mawthooq licence, disclosure and visiting creators.
- [Which social platforms reach people in the UAE, Saudi Arabia and Egypt](https://highground.ae/insights/social-media-platforms-uae-saudi-egypt/): Ad reach for TikTok, YouTube, Snapchat, Instagram, Facebook and X in the UAE, Saudi Arabia and Egypt (DataReportal 2026), and what it means for brands.
- [The 2027 marketing calendar for the GCC and Egypt](https://highground.ae/insights/gcc-marketing-calendar-2027/): Key 2027 dates for brands in the GCC and Egypt: Ramadan, the Eids, national days, Dubai Shopping Festival, Riyadh Season and White Friday.
- [How non-gaming brands can enter gaming in the Middle East](https://highground.ae/insights/how-brands-enter-gaming-middle-east/): A practical guide for food, retail, telecom, fashion and lifestyle brands that want to reach gamers in Saudi Arabia, the UAE and Egypt without looking out of place.

## Optional
- [Privacy policy](https://highground.ae/privacy/)
- [Sitemap](https://highground.ae/sitemap.xml)