Opening a specialty café in Riyadh
Filling the tables in the first eight weeks with a countdown, a creator preview night and a reason to come back.
Fill tables from opening day and turn first visits into regulars within eight weeks.
In Riyadh, people find new cafés on TikTok and Snapchat, then check Google Maps before they go. A new café has no reviews, no regulars and no reason to be chosen over the place people already know.
"First pour." We make the opening an event people want to be part of: a four-week countdown that shows the café being built, the beans arriving and the baristas practising, then a preview night for local food creators the week before doors open.
The plan
- Weeks −4 to −1
Countdown
Behind-the-scenes short videos three times a week on TikTok and Snapchat. A waiting list for opening-week tables.
- Week −1
Creator preview
A tasting night for ten Mawthooq-licensed food creators from Riyadh, each with their own code for opening week.
- Weeks 1–2
Opening
Daily stories from the counter, the waiting list invited first, a simple offer for a second visit.
- Weeks 3–8
Regulars
Weekly menu moments, replies to every comment and message, and a push for Google Maps reviews from happy guests.
What we would measure
- Waiting-list sign-ups
- Visits using creator codes
- Second-visit offer redemptions
- Google Maps reviews and rating
- Follower growth on TikTok and Snapchat
Services involved
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