Marketing for beauty, fashion and wellness brands

Beauty and fashion are sold on taste and trust. We produce the content and cast the creators that make both visible.

InstagramSnapchatLookbooksCreators

Customers across the Gulf and the wider region follow trends closely and buy with confidence when they trust the person recommending. That makes creator partnerships and high-quality content the centre of most beauty and fashion marketing in the region, alongside a feed that looks as good as the product.

What we do for beauty, fashion and wellness

  • Lookbooks and product contentCollections, textures, before-and-afters and styling, shot for each platform.
  • Creator partnershipsBeauty, fashion and wellness creators whose audience matches your customer and market.
  • Launch campaignsNew collections, products and branches launched with content, creators and events.
  • Salon and clinic contentYour team, your space and real results, presented with care and consent.
  • Seasonal editsRamadan and Eid collections, wedding season, gifting and summer.
  • Account managementPosting, replies, booking questions and community.

Market differences

Platform habits differ by country. Snapchat is one of the widest-reaching platforms in Saudi Arabia, while Instagram reaches about 70% of the UAE's population. We plan per market, with creators and content suited to each audience.

FAQ

Questions we get asked

Can you work with creators in both the UAE and Saudi Arabia?

Yes. Each country has its own licensing, so we check the UAE Advertiser Permit or the Saudi Mawthooq licence for every creator, depending on where the campaign runs.