Marketing strategy and campaign ideas for MENA brands
We decide what to say, who to say it to and when, then turn it into a campaign idea your audience will actually talk about.
A good campaign idea is specific. It belongs to one brand, speaks to one audience and lands at the right moment. In this region the calendar matters more than in most: Ramadan and the Eids, Saudi Founding Day and National Day, Eid Al Etihad in the UAE, White Friday, the Dubai Shopping Festival and Riyadh Season all change what people watch and buy.
What's included
- Audience and competitor auditWho buys, what they watch and what everyone else in your category is already saying.
- PositioningOne clear line on why your brand, in plain words you can use everywhere.
- Campaign ideasA small number of strong concepts, each with a story arc across channels.
- Launch plansPhases, channels, creators, budget split and timing for a launch or season.
- Seasonal calendarThe year mapped against holidays, festivals and your own sales peaks.
- Market entry plansHow to adapt a brand for Saudi Arabia, the UAE or Egypt without losing what makes it work.
How we think about ideas
Our method has four parts. Future-led: gaming is where tech, creativity and culture collide first, and we bring that pace to every brand. Always-on: audiences don't rest, so a campaign should build momentum that outlives it. Culture-driven: ideas are built inside communities, not around them, which earns credibility rather than just visibility. Impact-focused: every move ties back to a real outcome, from awareness to sales.
See the 2027 marketing calendar for MENA for the dates we plan around.
FAQ
Questions we get asked
Can you do strategy only, without running the campaign?
Yes. Some clients take the strategy and ideas to their in-house team. Others ask us to run the whole campaign. Both work.
When should we start planning for Ramadan?
Two to three months ahead is comfortable. Creator calendars fill early, and content needs to be shot before the month starts. Ramadan 2027 is expected to begin around 8 February 2027, subject to moon sighting.
Tell us what you sell and where you sell it
Send a short brief: your brand, your market and what you want people to do. We come back with questions or a first plan.