Marketing for game publishers, esports and brands entering gaming
Gaming is where HighGround started. Our team has run campaigns for some of the largest publishers in the world, and we know what players will and won't accept from a brand.
PCConsoleMobileStreamsThe Middle East is one of the fastest-moving gaming regions in the world. Saudi Arabia counts more than 25 million gamers and hosts the Esports World Cup in Riyadh. The UAE has Dubai's Program for Gaming 2033 and Abu Dhabi's AD Gaming hub with more than 70 gaming companies. Egypt has one of the largest young online audiences in the Arab world.
That attention comes with high standards, on every platform: PC, console and mobile. Players notice when a campaign is made by people who don't play.
Publishers and studios
- Regional launches with localised trailers, key art and launch-week creator activity.
- Creator and streamer programmes matched to genre, platform and audience location.
- Community management for Discord, social channels and in-person community nights.
- Esports operations: tournament formats, production and broadcast.
Brands entering gaming
Telecom, food and drink, fashion, retail and tech brands all have reasons to reach players. The ones that succeed give players something they value: an in-game item, a better tournament, a stream that is more fun because the brand is there. We help you choose where to show up, which creators to back and how to activate around it.
- Brand integration and IP: customisation, in-game items and collaborations.
- Event IPs: branded tournaments, watch parties and community events.
- Sponsorship strategy: teams, events and creators that fit your brand.
Experience
Before founding HighGround, our team built global gaming campaigns with Epic Games, Riot Games, Activision Blizzard, Logitech, Ubisoft and NVIDIA, and worked with titles including Fortnite, Call of Duty, Rainbow Six Siege, Mobile Legends and Brawlhalla.
FAQ
Questions we get asked
How big is gaming in Saudi Arabia?
Saudi Arabia has more than 25 million gamers according to a 2025 Savvy Games Group report cited by Arab News. Its National Gaming and Esports Strategy targets a SAR 50 billion contribution to GDP and 39,000 jobs by 2030.
Do you work with indie studios?
Yes. Smaller studios often need a focused plan: the right handful of creators, a strong trailer cut for social and a community that can grow after launch. We scope work to the budget.
Tell us what you sell and where you sell it
Send a short brief: your brand, your market and what you want people to do. We come back with questions or a first plan.